Business of Champagne: A Delicate Balance Steve Charters

ISBN: 9781283964517

Published: January 18th 2013

ebook

241 pages


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Business of Champagne: A Delicate Balance  by  Steve Charters

Business of Champagne: A Delicate Balance by Steve Charters
January 18th 2013 | ebook | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 241 pages | ISBN: 9781283964517 | 5.25 Mb

This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of theMoreThis is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of place (identity and terroir and tourism), marketing the myth of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand).

The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.



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