A Marketer�s Guide to Physician Relations: Best Practices for Successful Sales Programs Kriss Barlow

ISBN: 9781601460745

Published: October 22nd 2007

Paperback

244 pages


Description

A Marketer�s Guide to Physician Relations: Best Practices for Successful Sales Programs  by  Kriss Barlow

A Marketer�s Guide to Physician Relations: Best Practices for Successful Sales Programs by Kriss Barlow
October 22nd 2007 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 244 pages | ISBN: 9781601460745 | 10.34 Mb

Position your physician sales program for maximum growthThere’s no question that physician referrals are mission-critical to your hospital or health system’s bottom line. But increasing or maintaining referrals requires more than just an occasionalMorePosition your physician sales program for maximum growthThere’s no question that physician referrals are mission-critical to your hospital or health system’s bottom line. But increasing or maintaining referrals requires more than just an occasional visit to the practice. A successful physician sales program must promote quality and solidify your hospital as the hospital of choice for their patients.Kriss Barlow gives you the keys to successful physician sales!Take your physician relations program to the next level withA Marketer’s Guide to Physician Relations:Best Practices for Successful Sales Programs.

HealthLeaders Media has teamed up with healthcare marketing superstar Kriss Barlow to bring you this new, must-read guide for developing, positioning, and enhancing your physician sales program.Real-world advice and examples from your peersPacked with real-world examples and healthcare-specific advice, this comprehensive resource offers more than 250 pages of content that will help physician sales leaders:Create and sustain focus and build on momentumIdentify and hire the best salespeopleBuild internal support for the programDifferentiate your organization from the competitionMeasure the ROI of your effortsIncrease bottom-line referral revenueBacked by years of in-the-field experience, Barlow offers numerous tips and examples from your healthcare peers who have implemented successful physician sales programs, and are reaping the rewards.The eight best practices you need for successTake a look at the detailed, focused information you’ll find in the pages ofA Marketer’s Guide to Physician Relations:Best Practice Attribute # 1: FocusBest Practice Attribute #2: Senior Leadership InvolvementBest Practice Attribute #3: Capable StaffBest Practice Attribute # 4: Ability to Measure OutcomesBest Practice Attribute #5: MomentumBest Practice Attribute # 6: Planned IntegrationBest Practice Attribute# 7: A Physician-Centric CultureBest Practice Attribute# 8: Ability to DifferentiatePut these proven techniques and strategies in place at your hospital to increase referrals, revenue, and your overall market share.

Order your copy ofA Marketer’s Guide to Physician Relationstoday!Who needs this book?Healthcare professionals in charge of physician relations and sales and anyone in the organization charged with growing programs will benefit from this valuable knowledge.

Specific titles include:Director or VP of physician relations/physician outreach/physician salesDirector or VP of marketing, communications, and public relationsDirector or VP of business development/business relationsDirector or VP of strategic planning and marketingService line directors and C-suite leaders



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